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Pricing for link sales depends on a number of factors such as Alexa Rank, Page Rank, Number of Backlinks. A majority of the networks selling link ads price the link according to the Page Rank. This can be a high risk, high return business model as the Page Rank of a website can decrease or increase anytime, due to a Page Rank update by Google. Most advertisers and ad networks will not pay any money for advertising on a deindexed or PR0 website, unless the website has some traffic. In such cases, it is better to park the domain.

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