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Since most ad networks are able to sell advertising on only a few websites, most link sellers have a lot of unused inventory, which can be extremely expensive for the online seller as they have to pay annual domain and webhosting expenses. If the link sale revenue is not covering the cost of domain renewals, webhosting, internet charges, personal expenses they are making a loss. Many sellers have achieved some success by selling links on their website through online marketplaces like Ebay. These sellers will list the link offered either in an auction or for a fixed price, so that the seller can make an offer. An advantage of this method is that the seller is able to reach a larger number of buyers. It is also a quick way to sell the unused inventory, which will otherwise go waste.

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